Founded in 2000 by a French-Italian duo, Ash became famous for it’s footwear, namely it’s biker boots sold every seasons. After launching a line of handbags in 2013, Ash goes even further to give us clothes that embody the same creative world. Desihned by Kevork Kiledjian. Kiledjian, who was hired to bring the Ash look to life, is the ideal man for the job. Born and raised in Paris, he hails from a family of fashion lovers – his sister is a designer while his father was a couturier at Lanvin in the 1940s. His own entry into the industry came through music via his obsession with hip hop in the ’90s. He first open a boutique in the south of France stocking niche street wear labels from New York and Los Angeles, before goint on to launch two successful lines, Triiad and Guilty Brotherhood.
In 2011, he entered the luxury world with a namesake collection that attracted fans such as Gwyneth Paltrow, Kate Moss and Michelle Obama. Then the line took a back seat when he was approached by Ithier to launch Ash’s first collection.
In Ash he has created a fusion of looks embodying street, luxury and rock. The collection comprises suits, dresses, skirts, fur and knits and has a distinctive and recognisable Ash handwriting.